Eazy Rental - Property Finder

UX Design
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My Role

UX Designer

Timeline

1 week

Responsibilities

To design a web app with focus on product development & UI design

Tools

Adobe XD, Photoshop

OVERVIEW


Problem

With constant fluctuations in the real estate market, maintaining a database of properties with accurate pricing, availability, and property details can be a significant challenge. Outdated or incorrect listings can lead to frustration among users and undermine the website's credibility, potentially resulting in lost business opportunities for both property buyers and sellers.

Outcome

users now experience increased confidence in the information presented on our platform, leading to higher user satisfaction and trust. This solution has not only improved the user experience but has also boosted the website's reputation, resulting in increased traffic and more successful real estate transactions.

Discovery


Hypothesis

Through website redesign and the introduction of customized visual elements, improved browsing, and enhanced search capabilities, we aim to bolster clients' trust in the brand, thereby significantly elevating the likelihood of them securing a rental property.

Competitive Analysis

I tried to analyzed the browsing, customization, and check-out processes employed by competitors, providing valuable insights that guided me in refining design strategies for the development of this website redesign.

Zillow

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Strengths

  • Clean, simple design
  • Has a desktop version, as well as app
  • Suggestions are good

Weaknesses

  • Very basic UI
  • Does not create interest
  • Should have better visual elements

Trulia

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Strengths

  • Simple interface
  • Easy Navigation
  • Has a desktop version, as well as app

Weaknesses

  • Search page could be better
  • UI can be more engaging
  • Lot of white space

Findings

My research unveiled that the immediate competitiors of my app are too basic in terms of visual appeal that lack user-friendly interaction and clarity in design. This can cause loss of customers who might leave their search without completing the intended purpose of visit.

This is a major opportunity for EazyRental app to improve the user experience in the property finding marketplace!

Ideation


UX Inspiration

To spark my creative inspiration, I discovered websites that captivated my interest. One particular source of inspiration that resonated with me is Apartments.com, and this choice was influenced by several compelling factors.
  • A consistently appealing and aesthetic user interface.
  • The use of soft, harmonious color palettes.
  • Thoughtful spacing and the incorporation of large, striking imagery.
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Paper Wireframes

I began by sketching initial wireframe concepts on paper using pencil and then transitioned to developing mid and high-fidelity wireframes in XD. inspiration-image

LoFi Wireframes with interactive prototype

I began by sketching initial wireframe concepts on paper using pencil and then transitioned to developing mid and high-fidelity wireframes in XD.

Design


Final Design - HiFi Wireframes with interactive prototype

I maintained uniformity, ensured correct color application, and established a clear visual hierarchy. Additionally, I incorporated auto layouts to enhance usability and a smooth user experience.

Link

Style Guide

My approach to use Typography, Iconography, Colors and Logo to efficiently plan and use only these elements to guide myself to come up with designs within these design specifications has given me a good challenge. inspiration-image

Reflections


Learnings

Engaging in this rapid design project highlighted my adaptability as I had the chance to apply my design skills within a tight timeframe. Given that this was my inaugural website design endeavor, it challenged me to make efficient and purposeful use of available space.

Looking Forward

In the ever-advancing tech landscape, prioritizing inclusive design for broader accessibility in UX design is crucial, going beyond disability considerations to cater to diverse users and devices. I will try be more in compliance with standards like WCAG and adaptable design elements that will be key in fostering inclusive digital experiences.