Eazy Rental - Property Finder
UX Design
My Role
UX Designer
Timeline
1 week
Responsibilities
To design a web app with focus on product development & UI
design
Tools
Adobe XD, Photoshop
OVERVIEW
Problem
With constant fluctuations in the real estate market, maintaining a
database of properties with accurate pricing, availability, and
property details can be a significant challenge. Outdated or
incorrect listings can lead to frustration among users and undermine
the website's credibility, potentially resulting in lost business
opportunities for both property buyers and sellers.
Outcome
users now experience increased confidence in the information
presented on our platform, leading to higher user satisfaction and
trust. This solution has not only improved the user experience but
has also boosted the website's reputation, resulting in increased
traffic and more successful real estate transactions.
Discovery
Hypothesis
Through website redesign and the introduction of customized visual
elements, improved browsing, and enhanced search capabilities, we
aim to bolster clients' trust in the brand, thereby significantly
elevating the likelihood of them securing a rental property.
Competitive Analysis
I tried to analyzed the browsing, customization, and check-out
processes employed by competitors, providing valuable insights that
guided me in refining design strategies for the development of this
website redesign.
Zillow
Strengths
- Clean, simple design
- Has a desktop version, as well as app
- Suggestions are good
Weaknesses
- Very basic UI
- Does not create interest
- Should have better visual elements
Trulia
Strengths
- Simple interface
- Easy Navigation
- Has a desktop version, as well as app
Weaknesses
- Search page could be better
- UI can be more engaging
- Lot of white space
Findings
My research unveiled that the immediate competitiors of my app are
too basic in terms of visual appeal that lack user-friendly
interaction and clarity in design. This can cause loss of customers
who might leave their search without completing the intended purpose
of visit.
This is a major opportunity for EazyRental app to improve
the user experience in the property finding marketplace!
Ideation
UX Inspiration
To spark my creative inspiration, I discovered websites that
captivated my interest. One particular source of inspiration that
resonated with me is
Apartments.com, and this choice was influenced by several compelling
factors.
- A consistently appealing and aesthetic user interface.
- The use of soft, harmonious color palettes.
-
Thoughtful spacing and the incorporation of large, striking
imagery.
Paper Wireframes
I began by sketching initial wireframe concepts on paper using
pencil and then transitioned to developing mid and high-fidelity
wireframes in XD.
LoFi Wireframes with interactive prototype
I began by sketching initial wireframe concepts on paper using
pencil and then transitioned to developing mid and high-fidelity
wireframes in XD.
Design
Final Design - HiFi Wireframes with interactive prototype
I maintained uniformity, ensured correct color application, and
established a clear visual hierarchy. Additionally, I incorporated
auto layouts to enhance usability and a smooth user
experience.
Style Guide
My approach to use Typography, Iconography, Colors and Logo to
efficiently plan and use only these elements to guide myself to come
up with designs within these design specifications has given me a
good challenge.
Reflections
Learnings
Engaging in this rapid design project highlighted my adaptability
as I had the chance to apply my design skills within a tight
timeframe. Given that this was my inaugural website design endeavor,
it challenged me to make efficient and purposeful use of available
space.
Looking Forward
In the ever-advancing tech landscape, prioritizing inclusive design
for broader accessibility in UX design is crucial, going beyond
disability considerations to cater to diverse users and devices. I
will try be more in compliance with standards like WCAG and
adaptable design elements that will be key in fostering inclusive
digital experiences.