OVERVIEW
Problem
In the competitive gaming accessory e-commerce sector, we're
striving to improve user experience. Our current platform lacks
efficient navigation and personalized recommendations, leading to
potential cart abandonment.
Outcome
Through our website redesign and enhanced user experience, we aim
to increase user satisfaction, reduce cart abandonment rates, and
drive higher sales in the fiercely competitive gaming accessory
e-commerce market.
Discovery
Hypothesis
If we optimize website navigation and introduce personalized
product recommendations, we anticipate that user satisfaction will
increase, leading to a significant decrease in cart abandonment
rates and a subsequent boost in sales for our gaming accessory
e-commerce platform.
Reflections
Learnings
I tried to provide efficient navigation, detailed product
information, robust filtered results, creating a user-friendly
shopping experience. However, it could enhance its checkout process,
reduce visual clutter, and improve personalization to further
elevate the user experience. Overall, it demonstrates the importance
of clear, user-centric design in e-commerce platforms.
Looking Forward
Looking forward, the ProBuilds website has the potential to further
improve its UX design by simplifying the checkout process,
optimizing the mobile experience, and enhancing personalization
features. As user expectations evolve, staying committed to
user-centric design and continuously refining the platform will be
key to its ongoing success in the competitive e-commerce market.