Soul Cafe
UX Design / Mobile App
My Role
UX DesignerTimeline
3 weeksResponsibilities
- User Research
- User Interviews
- Problem Identification
- Wireframing
- Prototyping
- Usability Testing
Tools
Figma, PhotoshopOVERVIEW
Problem
Many coffee lovers and individuals in need of a peaceful retreat face the challenge of securing a table and ordering coffee conveniently at their favorite café. This inconvenience hinders their ability to enjoy a stress-free coffee experience. How might we address this issue and enhance the user experience by designing a cafe app that enables seamless coffee orders and advance table reservations?Outcome
Create an app for a café that provides a sanctuary for those seeking relaxation or a quick coffee meetup. This app should enable users to easily order coffee and make advance reservations for tables.Discovery
Hypothesis
If we develop a coffee ordering app with user-friendly features and efficient advance reservation capabilities, we anticipate that it will significantly improve the overall customer experience, increase cafe patronage, and boost sales by simplifying the coffee ordering process and ensuring table availability.Competitive Analysis
In a competitive landscape, While competitors may offer some of these features individually, our comprehensive approach provides a unique value proposition, positioning us as a leading choice in the coffee app market.Monk & Moose Cafe
Strengths
- Clean, minimalist design
- Basic responsive design
- Suggestions are good
Weaknesses
- Poor Information Architecture
- Pale Color Palette
- Visual Elements are outdated
Kneaders Bakery & Cafe
Strengths
- Simple interface
- Navigation is good
- Fairly Responsive in mobile view
Weaknesses
- Outdated design
- Typography can be better
- Content can be updated
Findings
My research revealed that my app's closest competitors have overly simplistic visual aesthetics, which can lead to less user-friendly interactions and a lack of design clarity. This limitation may result in potential customers abandoning their search without fulfilling their intended objectives.This represents a significant opportunity for the Soul Cafe app to enhance the user experience within the cafe marketplace!
Empathize
User Personas
I reached out to five survey participants to gain deeper insights into their needs. Following these interviews, I crafted two personas who would find great value in the coffee ordering appPersona 1
Persona 2
User Journey Map
User Flow Chart
Ideation
UX Inspiration
The Doordash mobile app has been a real inspiration for UX design. It's just so user-friendly and intuitive. I love how easy it is to place an order, track it in real-time, and get those personalized food suggestions. It's like they really get what we need. DoorDash has set the bar for user-friendly food delivery apps with its clear menus, responsive design, and great looks, making it a go-to choice for many of us and a shining example for UX designers.
Paper Wireframes
I kicked things off with some rough sketches on paper, using a trusty pencil. Then, I progressed to creating more detailed mid and high-fidelity wireframes in Figma.
Design
LoFi Wireframes with interactive prototype
HiFi Wireframes with interactive prototype
Final Designs
Style Guide
My approach to use Typography, Iconography, Colors and Logo to efficiently plan and use only these elements to guide myself to come up with designs within these design specifications has given me a good challenge.
